FOR TORONTO’S
INDEPENDENT PET PROS
They trust you with their dog. Let your brand say so.
Real photography and ready-to-post social kits for groomers, walkers, trainers, rehab therapists and everyone else doing good work with Toronto’s dogs.
WHO IS THIS FOR?
The people who actually handle the dogs.
Trainers & Behaviourists
Dog walkers
Mobile Services
Don’t see yours? If you work with Toronto’s dogs, you’re who we built this for.
Done-for-you consent paperwork.
Rehab & hydrotherapy
Co-hosted local wellness initiatives.
Nutrition & Wellness
Pet Sitters
Daycare & Boarding
Trusted, community-built directories.
Groomers
HOW IT WORKS
Not sure you need us? Perfect.
Let’s jump on a call. Thirty minutes, no pressure, and you’ll leave with 2–3 practical ideas you can use, whether we work together or not.
STEP 1
A free 30-minute consult
We look at your website, client communications, photography and brand together.
STEP 2
A fixed-price proposal
No vague estimates, no generic rate sheets. A custom proposal with one clear price and zero hidden fees.
STEP 3
Ready to use images
Print and digital usage rights for every photo, across your website, socials and clinic materials. Your proposal spells out exactly what’s included.
THE DIFFERENCE • WHY OZ & CO.
You don’t need another agency. You need someone who’s sat in your waiting room.
Pet parent first.
Creative director second.
I’ve spent 20+ years directing creative for global brands. I’ve also spent a lifetime in vet waiting rooms. Every one of my animals has had health issues, and Oz has had more than his share.
So I don’t just know how to make a practice look good. I know what your clients are carrying when they walk in, and what slips away on the drive home.
— Silvia & Oz
A TYPICAL AGENCY VS. OZ & CO.
Learns pet care from your brief.
A TYPICAL AGENCYOZ & CO.
✓ Learned it the hard way, at the front desk with my own animals.
Needs your veterinary workflow explained.
A TYPICAL AGENCYOZ & CO.
✓ Already knows patient photos need consent and discharge sheets need to be accurate and readable.
Writes for “the target audience.”
A TYPICAL AGENCYOZ & CO.
✓ Writes for the worried person holding the leash, because I’ve been them.
Hands your shoot to whoever’s free.
A TYPICAL AGENCYOZ & CO.
✓ I photograph your patients myself, and I know how to get a nervous dog to relax.
Enterprise overhead, billed by the hour.
A TYPICAL AGENCYOZ & CO.
✓ Global-brand discipline at a fixed price, sized for your practice.
THE PROOF • A CREATIVE BACKGROUND YOU DON’T USUALLY SEE AT THIS SCALE
Disney.
Warner Bros.
DreamWorks.
Wizarding World.
PAW Patrol.
GUND.
Oz & Co. is led by Silvia Drugea, who’s spent twenty-plus years directing creative for globally recognized brands. (Yes, including a children’s brand literally called Vida the Vet. We couldn’t make that up if we tried.) That major-brand strategy is now sized for your practice.
We don’t just work around animals. We photograph them, too.
What People Are Saying
-
“Playing a critical role in developing some of the best visual storytelling in the industry.”
Licensing Partner — global toy & entertainment brand -
“Working with Silvia has been nothing but a pleasure; her quick turnaround and professional execution are, in a word, unrivalled. She's on-time, detailed, competitively-priced and flexible… In short, she's nothing less than phenomenal to partner with.”
Client— luxury retail brand -
“Silvia has a genuine personality. She easily adapts to new work environments and has a very positive effect on the world around her. It is always a pleasure to have her working with us.”
Owner + Executive Producer — prominent commercial and film production company
THE DISCHARGE PROBLEM
One problem we think deserves more attention & better design.
Nearly half of surveyed dog owners in one 2024 study weren’t following their vet’s medication instructions.¹
The bigger question: are we designing discharge instructions people can actually use?
Nobody leaves the clinic wanting to mess up their pet’s care or recovery. They get overwhelmed, confused, or simply lose the thread once they’re home. And honestly, who wouldn’t?
It’s on us to build care plans that actually support people when they get home.
When we ask people to manage care at home, how we structure the information matters. Structure is the variable, and it’s a craft decision. That’s why a generic, photocopied sheet leaves outcomes on the table.
What we
found
How we work
THE PILOT
DIAGNOSE THE HANDOFF
Sit in on discharges, read the sheets clients receive, and log every callback for two weeks. The failure points are always specific.
1
REDESIGN THE RECORD
One structured, customizable document per patient. Medications as actionable tasks, escalation alerts kept apart from routine care, ready to edit or print instantly.
2
MEASURE & HAND OVER
The same log, after. Then templates, a discharge script and the rationale, so your team can extend it to dentals and chronic care.
3
WHAT THEY TAKE HOME
The sheet they actually follow.
*** Sample materials shown for illustration.Most owners leave your clinic with nothing, or something generic. Both end the same way: missed doses, a licked incision, a callback. Make it personal and tickable, so the pet gets the recovery you actually prescribed.
Every medication becomes a task, with a box for each dose.
01
Escalation alerts sit apart from routine care, so the critical stuff can’t get lost.
02
Your team edits and prints it in seconds, in your practice’s look.
03
Logged before we change a thing, and again after. So you see the difference instead of taking our word for it.
Numbers we move.
Post-visit callback volume
Recheck attendance rate
Satisfaction at discharge
Medication course completion
Restriction adherence
YOURS TO KEEP
What you get.
01
02
03
04
05
Discharge audit & callback baseline
Patient record designed for print & email
Editable templates for each chosen procedure
A two-minute discharge script
Before/after result, written up
One clinic. Eight weeks. A number at the end.
We’ll run the pilot at our risk: no fee if the number doesn’t move and publish the result either way: anonymized, and only with your sign-off.
Not ready for a pilot? Book your free 30-min creative audit.