Creative Mandate
Transform character plush into trusted playmates that keep the imaginative adventure going long after the screen turns off.

Strategic Insight
Children don’t simply watch Gabby’s Dollhouse—they recreate it. The show sparks imaginative worlds that children want to physically inhabit and continue building.

Value Delivered

• Extended the property beyond the screen by positioning GUND plush as active participants in children’s imaginative play.

• Blended GUND’s heritage of quality and emotional storytelling with the magic of the property.

• Elevated the collection beyond standard licensed merchandise, strengthening relevance with young families.